Hubungan Preferensi Makanan dan Perilaku Pembelian dengan Food Waste pada Pelajar di Sekolah Menengah Atas Negeri Kota Surabaya
Abstract
Latar Belakang: Food waste merupakan permasalahan yang dapat terjadi di berbagai kalangan usia, termasuk anak muda. Anak muda, termasuk pelajar, memiliki kecenderungan untuk menghasilkan food waste. Tujuan: menganalisis hubungan preferensi makanan dan perilaku pembelian dengan food waste pada pelajar SMAN 3 Surabaya dan SMAN 6 Surabaya. Metode: Penelitian ini merupakan penelitian kuantitatif dengan desain cross sectiona, sampel diambil menggunakan metode quota sampling. Pengumpulan data meliputi, pengisian kuesioner data diri, FPQ, dan visual Comstock. Analisis data yang digunakan adalah korelasi Spearman, Chi-Square, dan Fisher Exact. Hasil: Hasil penelitian ini menunjukkan terdapat hubungan antara preferensi lauk hewani, lauk nabati, sayur, dan buah dengan food waste. Terdapat hubungan antara lokasi pembelian lauk hewani, lauk nabati, dan sayur di supermarket dengan food waste. Sementara itu, pembuatan keputusan pembelian berdasarkan perilaku sadar harga dan perilaku impulsif tidak berhubungan dengan food waste. Kesimpulan: Terdapat hubungan signifikan antara preferensi lauk hewani, nabati, sayur dan buah dengan food waste. Lokasi pembelian lauk hewani, nabati, dan sayur di supermarket juga berhubungan dengan food waste. Pembuatan keputusan pembelian berdasarkan perilaku sadar harga dan impulsif tidak berhubungan dengan food waste. Oleh karena itu, perlu dilakukan pemberian edukasi dan sosialisasi mengenai dampak food waste serta cara mengurangi food waste.
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