ANALISIS KUALITAS APLIKASI KESEHATAN MENGGUNAKAN MODEL OVERALL USER EXPERIENCE (UX) DAN KONSEP CONTINUANCE INTENTION
Abstract
Latar Belakang: Kondisi pandemi Covid-19 membuat masyarakat semakin sadar akan pentingnya kesehatan terutama kondisi imunitas tubuh. Dengan teknologi yang semakin canggih, masyarakat dapat memilih aplikasi pencatat kesehatan berbasis IT dengan infrastruktur yang memadai langsung dari smartphone. Adapun tujuan dari penelitian ini adalah untuk mengevaluasi interaksi antara manusia dengan sistem (human computer interaction) dan hubungannya dengan kualitas pengalaman pemakaian. Dalam usaha meningkatkan produk, User Experience (UX) merupakan salah satu hal yang penting. Konsep dari model user experience (UX) memberikan aspek efisiensi dan efektivitas serta nilai estetika, perasaan senang atau ketertarikan.
Metode: Penelitian dilakukan dengan penggabungan model Overall User Experience (UX) dan konsep Continuance Intention (CI).
Hasil: Dari penelitian yang dilakukan didapat bahwa Samsung Health dan Google fit mengalami perbedaan. Untuk Samsung Health terdapat satu variabel yaitu user value yang tidak memberikan pengaruh signifikan terhadap penilaian pengguna pada keseluruhan UX dan konsep CI. Pada google fit terdapat dua variabel yang tidak memberikan pengaruh signifikan terhadap keseluruhan UX dan CI, yaitu user value dan usability. Hal ini dapat disebabkan terjadinya perbedaan ekspektasi dan harapan pengguna terhadap aplikasi yang digunakan tersebut. Dari kedua data preferensi pengguna terhadap UX dan CI, variabel yang berpengaruh secara signfikan terhadap kedua aplikasi adalah affect atau penampilan aplikasi.
Kesimpulan: Dari pengolahan data dapat disimpulkan bahwa prioritas indikator yang terdapat pada aplikasi yang perlu diperhatikan adalah simplicity, attractiveness, customer need dan pleasure. Berdasarkan hasil penelitian dapat disimpukan juga bahwa terdapat pengaruh signifikan antara user experience dan juga keberlanjutan penggunaan. Hal ini perlu dijadikan pertimbangan bagi perusahaan pengembang dalam meningkatkan produk-produk aplikasi mereka selanjutnya.
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